Dove Commercial

The first stage of the evolution is the girl without any make-up on or her hair done. Then they start the process of doing her make-up and hair. The next stage after that they take pictures and pick out the perfect one. The next stage is to photoshop the picture and change her neck, eyes, lips, and coloring. When all of that is finished and they decide they have created the perfect woman, they put it on a billboard.
The different scenes in the commercial relate to the different stages. The first scene is the backdrop for the picture where they first do her hair and make-up, the next scene is of photoshop and the corrections they make. The third scene is the picture on the billboard. The final scenes are talking about self-esteem and the world's view of beauty.
The beginning setting of the commercial is in a workshop where they take pictures of something normal and turn it into something they think is beautiful. In the last scene they are taking something they think defines beauty and putting it into a normal world with people who, by their definition and their acts, can never look beautiful.
In the beginning when the model comes in, her facial expression is morose and dull. She looks unhappy to be there and with life. As the commercial goes on she perks up a little and becomes more self-confident and happier.
This message is coming from a company who's job it is to make people feel beautiful. They use real women in their commercials and ads. From what I have gathered from the commercials they don't use photoshop on them or try to change them. But that is also how all companies want their ads to be portrayed as.